Designed and manufactured in its workshop in the French Jura, TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, innovative materials and ergonomic engineering. Like it watchmaking counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration.

Tag Heuer history is all about prestige, performance, avant-garde technology and absolute reliability: these four “watchwords” have characterized TAG Heuer philosophy since its founding in 1860, when Edouard Heuer set up the company’s first workshop in St-Imier (Switzerland).

Since that date, the firm’s bold and innovative spirit, its dedication to the same precision in watch making lends itself to their eyewear. TAG Heuer continues to be at the forefront of some of the most spectacular innovations in eyeglass and sunglass technology.

Come in to peruse through our collection!