THE PEOPLE

John Juniper and Jeff Solorio are lifelong friends whose shared passion for photography, film making and design sparked their realization that eyewear is the most prominent and memorable of all fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, finely crafted eyewear with a totally unique look and feel.